BizSugar.com › Startups › 8 Unconscious Biases Shape Your Business Decisions

Every boss and decision maker is convinced that he or she is able to look objectively at any problem, and make an unbiased decision. Some typically worry about biases in their team, but rarely think of themselves as a source of bias. In reality, everyone has biases, and needs to make sure they are researching objective data, and listening to alternatives, before making a decision.