BizSugar.com › Startups › Arthena Lets You Invest in Art Without Actually Buying It

Purchasing and collecting fine art isn’t something that’s exactly accessible for many people. But Madelaine D’Angelo wants to change that.
The 28-year-old was unhappy with the current model of fine art collecting. It’s something that basically requires people to purchase artwork outright in order to enjoy those pieces.
D’Angelo didn’t feel like that model would attract many young people like herself to the fine art world. So she took a cue from the sharing economy and created a startup that gives would-be art collectors a way to enjoy fine art without purchasing it outright.