The conventional wisdom is that “early adopters” are the ideal target for startups, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.
Early Adopters Distract You From the Real Market
Posted by
martinzwilling under Startups
From http://blog.startupprofessionals.com 4906 days ago
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