Must Haves for Your Small Business Website

Posted by Formstack1 under Startups
From http://blog.formstack.com 4833 days ago
Made Hot by: BusinessBloggerPro on September 11, 2011 12:56 am

For small businesses, it’s important to have a powerful website. Therefore, as you begin the process of building the ideal website for your small business, it’s important to include several elements that will successfully portray your product/service and brand.

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Comments

Written by businessavante
4823 days ago

Hi Brittany.

I agree with what Patricia said about keeping videos short (I'd say less than 4 minutes, Maximum - no matter who you are, including the President). I see a video blog as something that should take the same time as reading a blog - if the blogger is asking me to spend 30 minutes or an hour, I feel they're likely delusional. Blocks of time that long are reserved for Hollywood TV shows, movies, and concerts - with top quality production values, not droning talking heads instructing us or selling something.

In some cases, I sense video is used as a "secret weapon" to decrease the bounce rate (which is what you mentioned in the article), but it can backfire.

Duncan

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Written by Patricia Worth
4823 days ago

Hello Brittany. I think every one of these points are VERY necessary for small business online websites. I'd like to add two thing: A call to action is actually VERY important as without it, you may as well not even have a website, and then your videos should barely be longer than 30 sec to 1 min.

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