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lus-size women’s appetite for fashionable clothing shows no signs of slowing down.

We’ve said it before, but the situation hasn’t really changed. So now it’s The New York Times reporting that plus-size clothes for women is a hot and growing market, and ripe with opportunity for entrepreneurs.

Plus fashions start at size 14, which just so happens to be the size the average American woman wears. In all, 67 percent of women in the U.S. wear a size 14 or up.