BizSugar.com › Startups › Startup Professionals Musings: 6 Challenges In Penetrating The New World Of Services

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience.