BizSugar.com › Startups › Startup Professionals Musings: 6 Keys To Startup Wins Without Disruptive Innovation

As an investor, innovation is a term I certainly like to hear these days, but many of you entrepreneurs try to take it to the next level, by claiming to have a “disruptive innovation.” What you probably don’t realize is that the term disruptive brings its own set of baggage, implying to investors extra high risk, high market building costs, and a long slow ramp before payback.