BizSugar.com › Startups › Startup Professionals Musings: 8 Key Principles To Prepare For Invading A New Market

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy, and a motivated and prepared team in order to penetrate competitive defenses. Too many entrepreneurs I know charge into battle with only their passion, and hope for the best.