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“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” -Howard Thurmond

This quote sums up the essence of a successful business (and marketing plan for that matter) in my opinion. As important as it is to look at customer trends, know your market, cater to your customer’s needs and desires and work within their worldview…in the end, if you aren’t doing what you are passionate about, why are you doing it?