BizSugar.com › Success Stories › Why Airbnb Failed To Gain Traction Twice Before Hitting It Big

With rentals available in over 7,800 cities and over 160 countries, Airbnb sounds like an overnight success. Turns out, it was anything but. Nathan Blecharczyk and his two fellow co-founders launched Airbnb two separate times but didn’t gain much critical mass. The third time, the stars aligned a bit more. Why did Airbnb fail to gain traction the first two attempts and finally hit it big on try three?