Advertising | Small business news; tips; networking

Posted by danielzeevi under Advertising
From http://dashburst.com 3821 days ago
Made Hot by: bloggerpalooza on June 11, 2014 5:07 am

In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the bil Read More

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[Podcast] Targeting: Facebook Ads vs Google Adwords

Posted by Wishpond under Advertising
From http://blog.wishpond.com 3833 days ago
Made Hot by: techmedia on May 31, 2014 12:42 am

In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Read More

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Top Digital Marketing Mistakes in the Beauty Industry

Posted by stephen86 under Advertising
From http://www.spinxdigital.com 3838 days ago
Made Hot by: fusionswim on May 29, 2014 5:15 pm

Here are top digital marketing mistakes to strictly avoid in the highly competitive beauty industry. These will help you carve out your own space amid big players of the market. Read More

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3 Steps to Writing a Great “About Us” Section for your Small Business

Posted by 27will under Advertising
From http://horizonbusinessfunding.com 3846 days ago
Made Hot by: zioncampo on May 17, 2014 12:16 am

An about us section is meant to get across what you do, how you do it and why it's what your customer needs in a concise format. Writing one can be challenging, but by following these three steps, you can handle the task and create a polished finished product. Read More

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3 Must-Have Ad Extensions to Increase CTR

Posted by PJakober under Advertising
From http://grouptwentyseven.com 3853 days ago
Made Hot by: LimeWood on May 10, 2014 11:25 am

Here's our list of three must-have AdWords ad extensions that are proven to increase your PPC ad's click-through rate (CTR). Read More

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8 Elements That Your Business Can Brand For Better Identification

Posted by Sian Phillips under Advertising
From http://tweakyourbiz.com 3854 days ago
Made Hot by: zioncampo on May 7, 2014 7:23 am

By Sabina Stoiciu

Every business strives to become a brand in time. As this is not just something that happens overnight, the brand is built slowly, constantly and through various ways. Elements like written materials, online communication channels, and promotional objects can contribute to buil Read More

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Google Is Making It Harder To Be The Small Fish

Posted by jeffyablon under Advertising
From http://answerguy.com 3859 days ago
Made Hot by: LimeWood on May 4, 2014 12:16 pm

Ask any woman: size matters. And while the influency marketing advantage of greater size should come as no shock to anyone, Google just proved it irrefutably. Read More

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Pour me a Drink: Small Business Lessons From Mad Men

Posted by ShannonW under Advertising
From https://www.scottsmarketplace.com 3861 days ago
Made Hot by: LimeWood on May 2, 2014 5:27 am

There's a lot you can learn from a "Don." So pour yourself a scotch and soda and get ready for some great business lessons you can take away from Mad Men. Read More

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Do TV Ads Still Matter? #infographic

Posted by SaadAhmadkhan under Advertising
From http://www.visualistan.com 3862 days ago
Made Hot by: profmarketing on April 30, 2014 4:44 pm

While the Internet is a big part of our lives, it’s a get-in-and-get-out medium, whereas TV is more of an experience. And if people are allowing themselves to be immersed in TV, then that’s a place where your advertising dollars can have a huge impact. Check it out: Read More

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TRAQ Scores and You — Medium

Posted by thursdayb under Advertising
From https://medium.com 3868 days ago
Made Hot by: SJC on April 28, 2014 8:05 am

Advertising is huge.

It can change the minds of millions, causing their wallets to follow.

It drives Google to provide free high-speed internet wherever they can, and to deploy high-flying internet-broadcasting blimps to wherever they can’t, just to ensure more eyeballs are on the Internet, w Read More