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A consumer looks at a pair of shoes at an online retailer. Later, that consumer looks up a word on an online dictionary site and... there's that exact pair of shoes, right there, in an ad. Is that consumer thinking, "Oh yeah, I like those shoes. I need to go back and order them, " or "What the what Read More

Mobile advertising is booming like you can't even believe. Already a 8-10 billion dollar goldmine in the
USA alone, experts expect it to rise to 18.3 billion next year. Read More

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers. Read More

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by Barkley, Millennials as New Parents. Millennials have a reputation as image-conscious and spoiled. Read More

2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work.

In 2014 there have been many amazing articles from around the web that have informed us, confused Read More

Google AdWords are a powerful tool in online marketing. You can run incredibly complex highly-targeted, low cost, high conversion campaigns.

As a small business marketer, though, they may seem like a daunting venture.

Before you break out into a sweat, start with a bit of planning. Here’s 10 Read More

Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

Google gets 95% of its revenue from advertising
An ad in the first position gets and average click-through-rate of 7%
For every $1 spent on Google AdWords, the average business genera Read More

You will be in the most favorable position for determining what your business is actually worth if you create a venture that can function well without you, that is, run on autopilot. This is the case whether your business is a start-up, or you have been in operation for several years. Read More

Did you know that signage is the least expensive, but most effective form of advertising? Accounting for as many as 50% of some business's customers, an investment into compelling and visually appealing signage is an investment that will pay a return many times over. Read More