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I’m not very knowledgeable about gemstones but if you are one of the people whose business is all about jewelry, I think you already know that ruby is rarer than diamonds. In fact rubies are 40 times rarer than diamonds and diamonds are just made out or compressed carbon which sits under the earth Read More

So just what do data brokers know about us and why are online ads are so laughably off? One company Acxiom has decided to open up their database and I took it for a spin. What I found was they got a lot of stuff wrong Read More

There often seems to be some leader or someone who has to approve of marketing who is usually fairly conservative and maybe resistant to try anything that might make someone laugh or might make someone think about something. But entertainment can be a very very powerful way to engage people, it’s a Read More

To me Facebook is a company that has learned (and is continuing to learn) how to really integrate social media and advertising in a useful way. What a lot of people may not realize is that while you can create a sponsored story around a post on your page, you can also advertise your own website Read More

You can make excuses all day long but excuses don’t get to the root of the problem and solve it. It’s like the old “The dog ate my homework” excuse. The excuse only explains what happened to your homework. It doesn’t explain how it happened and it doesn’t say anything about how you’re going to prev Read More

A home-based baker took a great product, brought it to Kickstarter, and experienced amazing results! Read More

Want to know how you can be an overnight sensation? Well, it takes hard work. You may think it is all about luck but it is far from that. You need to be willing to put in the hard work for people to support you. Read More

Small business owners who are trying to get their message out need to be able to reach their target audience reliably and efficiently. New surveys indicate that text message marketing may be even more effective than email i capturing the attention of potential customers. Read More

Having a hard time creating decent ad copies?

Here are a few simple, no-BS ways newbie entreps can make MUCH better ads. Read More