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When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

The number of posts that actually go viral is pretty low. However, if you know how viral marketing works, you may be able to take a couple of your posts viral. Here are some reasons why your viral marketing campaign may not be working and what you need to do differently.
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Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More

Nielsen helps confirm what most of us already knew: The No. 1 reason for following or liking a brand on social networking sites is to receive discounts and special offers. We opt into a more personal relationship with a brand in the hope they will make it worth it by offering us a break on the prod Read More

When sales are heading in the wrong direction your stomach can feel like it has turned into a tumble dryer just churning away endlessly. Even though all business experience ups and downs with sales this is cold comfort when you are seeing a downward spiral. Tips to help. Read More

Increase the traffic on your website or blog by using this targeted content sharing strategy that makes use of other sites, communities and social media. Read More

I’m sure that you have read countless posts about how guest posting on other blogs is a great source of self-promotion and traffic.

But this isn’t going to be a general “you should be guest blogging” lesson. Read More

Take some time to think about what you would like to see in guest post submissions, and then formulate guidelines that can be shared with site visitors. You'll have fewer headaches, and see higher quality submissions. Read More

Having a lot of traffic on your blog is great, but having a popular site is only half way to boosting page indexing on search engines. Read More