Online Marketing | Small business news; tips; networking

Posted by morecowbell under Online Marketing
From http://searchengineland.com 5667 days ago
Made Hot by: DotGirlMoms on May 26, 2009 5:14 pm

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate and improve SEO and website usabili Read More

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Sell Your Products from Your Competitors' Stores

Posted by ArmadaIG under Online Marketing
From http://www.smallbusinessnewz.com 5665 days ago
Made Hot by: q4sales on May 25, 2009 1:13 pm

It's always nice when you can figure out a way to infiltrate your competitors' operations and actually use them to sell your own product. Google recently added a couple of mobile features that small businesses (particularly online businesses should pay attention to). First, they released Product Search for mobile. What this means, is that users Read More

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How Do YOU Use Twitter?

Posted by luzspielberg under Online Marketing
From http://homebusiness.about.com 5666 days ago
Made Hot by: on May 23, 2009 11:50 pm

Are you on Twitter yet? Or should I ask, "Do you Tweet?" Twitter seems to be sweeping the world as the latest and greatest social networking tool. It's totally free (so far), has its own cool lingo and its membership is growing by leaps and bounds. I'm not on Twitter yet, but I'm giving it careful consideration. Frankly, I don't need anothe Read More

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Social Media For Small Business | Understanding Marketing

Posted by SternalMrktg under Online Marketing
From http://www.understandingmarketing.com 5666 days ago
Made Hot by: jsternal on May 23, 2009 2:50 pm

Here are some really great tips to help restaurants - and small businesses - use social media in their marketing. Read More

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Study: Nav bars in email drive clicks

Posted by suzyQ under Online Marketing
From http://www.bizreport.com 5666 days ago
Made Hot by: JohnH on May 23, 2009 2:50 pm

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself. Read More

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Sometimes You Should Just Walk Away and Simplify

Posted by roseanderson under Online Marketing
From http://kylelacy.com 5666 days ago
Made Hot by: JohnH on May 23, 2009 2:50 pm

It is important to understand when to walk away. There has been times in my short career (3 years) where I have needed to walk away from my desk, from Twitter, from Facebook, from website design and graphic design— to just step away and re-evaluate where I was headed and where I wanted to go. We all work as hard as we can to get ahead in life and Read More

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Zane Safrit: 2 Approaches to Twitter

Posted by ZaneSafrit under Online Marketing
From http://zanesafrit.typepad.com 5668 days ago
Made Hot by: dreamwithdeadline on May 21, 2009 9:17 pm

It's a brief comparison of two different uses of Twitter and their respective goals and audiences. Read More

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Twitter: The Killer Small Business App?

Posted by aliciatrinidad under Online Marketing
From http://smallbiztrends.com 5668 days ago
Made Hot by: on May 21, 2009 1:56 am

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

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Biz Blogging, Lessons of 100+ Posts

Posted by nialldevitt under Online Marketing
From http://www.btbtraining.com 5670 days ago
Made Hot by: firstborder on May 20, 2009 12:22 am

I recently passed the 100 post mark on this blog. To say that I have learnt a lot in between would be an understatement. To say that I have lots more to learn, would require an even bigger understatement. Read More

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3 Tactics for Offline Landing Pages

Posted by GPorter under Online Marketing
From http://www.targetmarketingmag.com 5674 days ago
Made Hot by: on May 15, 2009 8:27 pm

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More