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It's a brief comparison of two different uses of Twitter and their respective goals and audiences. Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

I recently passed the 100 post mark on this blog. To say that I have learnt a lot in between would be an understatement. To say that I have lots more to learn, would require an even bigger understatement. Read More

Landing pages play tremendous roles in serving consumers' information needs and closing sales. In their recent white paper, Consumer Retail: Utilizing Landing Pages for Integrating Online and Offline Advertising Programs, LeapFrog Interactive's Art Director Jeremy Williams and Director of Interactive Marketing Michael Wunsch share a few pointers o Read More

Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with s Read More

There are a lot of practical ideas to help any start-up market their new business on a limited budget. To get you started, OnStartups.com has put together 21 Tactical Tips From The Trenches. Read More

I like Lisa Barone's approach to creating a no-procrastination-allowed post about how important online video can be to your marketing. Read More

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online. Based upo Read More

With all the noise on the web, this presentation gives some insights as to how you can best leverage technology to monitor the online buzz around your brand. Read More