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How do you creat great content that is alluring to the general public and your potential clients? The simple answer would be keyword rich content and industry news. Oh yes, keyword rich writing. We all love it. There is something deeper that tends to push one blog past the other in terms of the public attention deficit disorder: Authenticity. Read More

Content is king, and the best way to get people to link back to your website is to produce *remarkable* content. But what type of content is remarkable? In other words, what type of content naturally encourages others to link back? Here is a list of five types of content that anyone can produce to help you build links into your blog. Read More

Point One: Social Media Works Frank Reed presents two examples in Twitter, Local Business and Results: Naked Pizza, where an exclusive-to-Twitter promotion brought in 15% of the day's business, and... Read More

If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and Read More

Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that t Read More

The power of Twitter is real. DO not discount having your content and books reviewed in 140 characters. Read More

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 2 Guerrilla Social Media Marketing Tips: 18. Experiment — You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates an Read More

It is hard building a business and even harder keeping up with all the technologies that go into participating in “Social Media” to help support and promote your business. I haven't even touched upon how many personal accounts you might have that don't stray or even worse, blend into your work life. There are so many articles written on work-life Read More

We talk a lot about the power of using blogs as part of your social media strategy. We've documented how they can build links, help you attract customers and make you a quick favorite to the search engines. However, there's a lot that goes into blogs and often getting started can be a bit intimidating. Read More