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Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More

Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first. "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Read More

The time has come to plan your small business Website. But where do you start to make sure the content you want is in place and that the Website offers and does what you want it to. Beyond the technical design of your Website, what do you want it to say or to do for potential customers. Here is a place to start from Elaine Grant of Muddy Dog Media Read More

Well, we might have known the debate over small business social media use wouldn't end quickly. In a recent post on your online column "The Social", Caroline McCarthy again questions whether small businesses that use social media are less than objective about its value. Needless to say, so are those peddling social media services. And that's O Read More

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you. Read More

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More

There are many smart people out there, but only a select few use their intelligence to help others succeed. Here's a list of today's top business influencers. Read More

While there's been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. Read More

Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More