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Social Media is a buzzword today; everybody is talking about twitter, facebook, linkedin, etc to promote their business. It is really very useful tool if used properly otherwise it can do harm instead of doing good. That’s why it is very necessary to do some ground work before starting your social media campaign. Read More

Tips for reputation management for you and your competitors. Includes resources and ideas on how to monitor the endless data provided online and you will be able to master 99.9% of it. Read More

If email marketing is part of your online marketing strategy or if your company frequently sends out email newsletter, this is a blog post that you should read as it gives you tips on how to improve your company and business newsletter to get the response rate that you always wanted. Read More

Do you think that the landing page for your white paper can impact the number of downloads and leads that you will receive? If you answered yes, you're right!

This blog post will provide you with some valuable tips on how you can improve your white paper landing page design, increase the number of downloads, and quite possibly get more qualified leads. Read More

Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you're a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Read More

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Read More

Here are 10 trends that are going to be big on the Internet in 2010 as predicted by Pete Cashmore. Although it is close to impossible for your small business to be riding each of the waves, it is important to see how you can align your business to at least capture the benefits that one of these trends might bring. Read More

Is it worth spending time to follow Internet marketing news? Of course. Pay attention to the Internet marketing industry news that can help you identify an emerging trend or a dying current practice. There's nothing worse than wasting time on something that could have been avoided with a little industry due diligence. Read More

Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly p Read More