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Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

Community members are not going follow you around like puppies -- no matter how much you want your fans love you. Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear Read More

Embracing technology and integrating it with our business may not be good enough at start. We can't expect things to be perfect at first glance. It still does make sense to make the most out of the features available, discover it and utilize it. So we can definitely say to take one step at a time, we cannot grasp everything in just one click, take Read More

SEO, or search engine optimization, is the practice of getting search engines to show your website when someone uses them. It can provide a great source of traffic for your website and build new customers and clients. The problem is, though, that most small business sites don't have what it takes to rank well in search engines. This guide will Read More

Part One of a vital checklist for your business website focuses on demographics, finding your target market, and how your website should change as a result. Read More

If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Read More

Excellent podcast. If you have been contemplating using video (and I've been working on some new initiatives with a client), then this is helpful and practical listen. Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More