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The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent. The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help Read More

Website planning can be overwhelming, but with these tips, you can effectively reach your target audience. Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

Google is auto-filling local business profiles with photos and videos pulled in from other web sites. Read More

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More

Mike McDonald at WebProNews recently spoke with Khalid Saleh of Invesp Consulting who discusses some things eCommerce site owners should keep in mind when looking to improve their conversions. This is a video that all eCommerce site owners should watch. Read More

Tired of Twitter yet? Apparently businesses are still frothing at the mouth and hemorrhaging at the wallet over it. If you're just thinking about starting to use Twitter for your business, this article might make you think twice whether or not it's right for you. Read More

Choosing the right home based Business is probably the single most important factor affecting your ability to be successful. Being involved with a Business Opportunity that you can be proud of will make a huge difference to your commitment and dedication to building your Business. A strong foundation is important especially during a Recession. Read More

Have you heard of the conversion funnel? This is the process in which customers get to your site and go through a number of steps that ultimately lead them (hopefully) to the checkout. In a post on the Google Analytics Blog, Alden DeSoto brings up a very good point. In a brick and mortar store, a salesperson can judge in person things that mak Read More