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How does cost per click change with average position and the number of words in the searcher's query? Read More

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic ca Read More

In order to get the best from your website you've got to stand out and be easy to find. If you have a website which you can update yourself, you've got the power to optimise the content to match the keywords your customers use to find your products and services. Read More

Small Business Trends set out to create a list of the people and organizations to consider following on Twitter if you want to keep your finger on the pulse of small businesses. In other words, who are the people on Twitter who regularly provide information by, about and for small businesses? Read More

If you're a small business, social media sites are a great way to promote your products and services, but with so many choices available, how do you manage them all? This article will help you put together a plan to maximize the time you spend on blogs, Facebook, LinkedIn, Twitter and others. Read More

Twitter is an incredibly simple, cost-effective tool, for growing your business, connecting with customers, expanding your network of influentials. Read More

As an online business, it is important not to look past your local audience. As a brick and mortar business, your local audience might even be your entire audience. Your presence in Google Maps is important. You (should) know that by now. Keeping this in mind, Google has introduced some improvements to its AdWords local business ads for Google Read More

Natural Search Engine Optimisation (SEO) is the singularly most effective method of driving people to your site on the web. This article explains the method by which you will improve the position of your site on the Search Engine Results Pages (SERPs). Read More

Simply being a brilliant blogger is not enough. You may have the best content in the world, but if no one knows it's there you're just talking to yourself. One of the most effective ways to get exposure for your blog is to list it in multiple blog directories. Blog directories allow you to create a listing for your blog, tag it and categorize i Read More