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This month, a comScore study reported that search engines have become the primary resource for seeking local services. With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optimize their business listings across local search. Read More

Online consumers overall say they are most likely to pay attention to internet ads in the early evening and onward into the night, though specific time preferences vary by age group, according to a survey by Lightspeed Research and the Internet Advertising Bureau (IAB). The research, conducted among online UK consumers, shows that while the ea Read More

Earlier this month, changes in the Google algorithm moved in favor of big business across all industries by displaying corporate websites at the top of organic results for geo-targeted, branded searches. Over 90% of regional and national brands DO NOT optimize pages for cities and states and often cede traffic to direct and indirect competitors Read More

Five new marketing (yes, marketing) skills: 1. analytical pattern recognition, 2. agile project management, 3. experimental curiosity and rigor, 4. systems thinking, 5. mashable software fluency. Read More

Starting a small business is way to living your American Dream. But the market place is often unforgiving. Read More

If you have several versions of the same page or many pages with the same content, tell the search engines about it with the new canonical tag! The search engines really don't like to find the same content on several web pages. The main problem is for them to determine what is the “primary” page, the most important version, the one people shoul Read More

Why do shoppers leave the checkout before making a purchase? More importantly, what can you do about it? People abandon shopping carts for many reasons. Some simply change their minds or are just “window shopping.” You don't have much control over those instances. Some, however, find the checkout process confusing or aren't sure what you're g Read More

Good article explaining what not to do when using social media to promote your business. Read More

“How do you make sure you're networking, instead of notworking?” I think it's getting harder to know where that line is. With today's social media — especially sites with lots of interactivity and immediate feedback such as Twitter — you can easily get caught up in chatting and surfing. It's a constant mental interruption. Before you know it, you' Read More