Paying for PR -- But Only When It Works

Paying for PR -- But Only When It Works - http://online.wsj.com Avatar Posted by ArmadaIG under Public Relations
From http://online.wsj.com 4527 days ago
Made Hot by: on January 3, 2008 7:05 pm
A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

Helping Search Engines Find Your Press Releases

Helping Search Engines Find Your Press Releases - http://blogs.bnet.com Avatar Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 4543 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

Journalists Consistent in Their Online Use and Preferences

Journalists Consistent in Their Online Use and Preferences - http://blogs.mediapost.com Avatar Posted by LeeAdams under Public Relations
From http://blogs.mediapost.com 4583 days ago
Made Hot by: on November 7, 2007 11:12 pm
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More

Scientists Give PR People a Hand with Two Recent Studies

Scientists Give PR People a Hand with Two Recent Studies - http://blogs.bnet.com Avatar Posted by wontonu under Public Relations
From http://blogs.bnet.com 4601 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!