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What should you do if you find yourself getting ambushed by a TV reporter? Where do you look? What should you say? Should you walk away? Read More

It is clear that Mom bloggers have certainly reached the public mind in a way that excites many marketers. Over SXSW, Rohit Bhargava had several opportunities to sit down and learn from mom bloggers what their experience has been of working with marketers. So, here are the top 7 things gleaned from conversations with mom bloggers that most of Read More

Larry Chase shares what he's found successful in getting press coverage, as well as what to look for when being pitched to give press to another firm. He also identifies some savvy uses of social media while covering Internet marketing for Web Digest For Marketers. Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

How to deal with a crisis communications problem. Tips on dealing with the media. Read More

Crisis Management. How to stop negative stories from hitting the press. Read More

By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Flossie.com, a New Zealand-based, female-centric Web site full of fashion, beauty, sex and dating, entertainment and career tips, recently launched. In an effort to convey the site's abundance of content for women of all ages, Flossie.com launched a campaign on a busy New Zealand street using a vending machine that dispensed living, breathing, Read More

How to network and grab the attention of new clients from the comfort of your home office. Read More