The power of bloggers to promote your product

The power of bloggers to promote your product - http://online.wsj.com Avatar Posted by suzyQ under Public Relations
From http://online.wsj.com 4174 days ago
Made Hot by: GPorter on March 19, 2008 2:47 am
For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

Top 9 Questions to Ask a Journalist When You're New to a Market

Top 9 Questions to Ask a Journalist When You're New to a Market - http://www.marketingsherpa.com Avatar Posted by Becky under Public Relations
From http://www.marketingsherpa.com 4245 days ago
Made Hot by: on January 10, 2008 6:02 pm
Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a Read More

Paying for PR -- But Only When It Works

Paying for PR -- But Only When It Works - http://online.wsj.com Avatar Posted by ArmadaIG under Public Relations
From http://online.wsj.com 4250 days ago
Made Hot by: on January 3, 2008 7:05 pm
A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

Helping Search Engines Find Your Press Releases

Helping Search Engines Find Your Press Releases - http://blogs.bnet.com Avatar Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 4267 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

Journalists Consistent in Their Online Use and Preferences

Journalists Consistent in Their Online Use and Preferences - http://blogs.mediapost.com Avatar Posted by LeeAdams under Public Relations
From http://blogs.mediapost.com 4306 days ago
Made Hot by: on November 7, 2007 11:12 pm
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More

Scientists Give PR People a Hand with Two Recent Studies

Scientists Give PR People a Hand with Two Recent Studies - http://blogs.bnet.com Avatar Posted by wontonu under Public Relations
From http://blogs.bnet.com 4325 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!