BizSugar.com › Published News › Marketing › Public Relations › Page 36

We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

Whether you are in corporate strategy, marketing, sales, or public relations competitive intelligence is critical to your objectives. Why are so few formalizing the process? I’m not sure, but that smells like opportunity. Read More

Every now and then we like to post questions we receive from our blog visitors and take the time to answer so that everyone can learn and also chime in with their own thoughts. Here’s a question asking about how to write a press release headline. Read More

The energetic Ramon Ray of Smallbiztechnology.com talks about how to get free publicity for your small business. Besides advertising, Ray says in this presentation, gaining media coverage may be the best method of gaining not only publicity but also credibility for your product or service. Ray suggests an approach that looks at the news process an Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More

A brief 10-step approach to help business understand Twitter a little more and highlight the way in which it can support and enhance a customer relationship management strategy - at very little cost. Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

Here is a complete checklist to help you develop all the elements of a good story for the news media. Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Read More

What a lesson learned by KFC and Oprah on what not to do with a promotion of a new product. Read More