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The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him. Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama Read More

Finding the latest trends in the media can clue you in on ways to make your business newsworthy. Becoming newsworthy is an entrepreneur's first step towards growing their business through publicity and public relations. Read More

Unique, niche, targeted markets are the domain of small business. And it's all built around your reputation. Earn it, spread it, your business grows. Don't and it won't. Here's a post that shows small businesses some inexpensive online tools to help with the spread of your deserved rep. Read More

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?" Jill also mentions that Google may strip off any link juice if it can figure out Read More

Interesting description of how personal branding can increase sales. Read More

From the Page: "Mr. Ranjbin, who said that amateur reviews can hurt his business, said some had misquoted him or called his employees names, but that Yelp had refused to take these comments down. Yelp rarely removes reviews, even when advertisers complain, preferring to let the crowd have its say." Read More

From the page: "Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what's being written about them and/or their niche Read More

Most people enjoy getting gifts. Books are always popular. Why not combine these ideas and give your current and potential customers a free ebook as a goodwill gesture? Read More