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Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right! Read More

Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money! Read More

Good PR can be an entrepreneurs best friend. Read More

If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right? Read More

bizSugar gets its first Interview! Read More

Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. Read More

Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect. Read More

For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More