Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey.
The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explor
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Consumers Recall Green Ads, but Often Skeptical of Them
Posted by luckycharmer under NewsFrom http://www.marketingcharts.com 6062 days ago
Made Hot by: on April 28, 2008 7:19 pm
Call to Action Phrases in Anchor Text = Better Conversion rate
Posted by bradjennings under Online MarketingFrom http://www.bigfootwebmarketing.com 6061 days ago
Made Hot by: on April 28, 2008 7:19 pm
The are many reason why a site doesn't convert. It can be anything from poor site usability to bad copy writing. it may also be because you are not telling people what to do. sometimes you do have to tell them to “click here” !
” Sue's Needlepoint newsletter” used as anchor text is different than ” Subscribe Up for Newsletter Now !” . Even CLICK
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Ancient Copywriting Secret Used By Socrates Works Even Better Today
Posted by LisaAlexander under MarketingFrom http://wahnewstoday.com 6061 days ago
Made Hot by: on April 28, 2008 7:18 pm
I just wanted to welcome and say thanks to Ben Settle for coming on board as our guest copywrite content contributor! Keep a watch for his articles, they rock!
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The 19-Hour Website Analysis, in 20 Minutes or Less - Search Engine Guide Blog
Posted by waltgoshert under Online MarketingFrom http://www.searchengineguide.com 6062 days ago
Made Hot by: on April 28, 2008 12:54 pm
Comprehensive guide to website usability, SEO, design with links to other resources.
Great reference tool. Simple and easy to understand and use.
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How to Write a Bio That Sells You and Your Company
Posted by JohnH under MarketingFrom http://www.evancarmichael.com 6062 days ago
Made Hot by: on April 28, 2008 12:15 pm
Your bio is often the first impression your personal brand makes on a potential client. And we all know how lasting first impressions are. Most of the bios I come across are not branding documents. They are not marketing pieces for someone or their business.
Most bios are a laundry list of skills and jobs with no focus or message. Most are bori
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Women business founders rising, but slowly
Posted by suzyQ under NewsFrom http://www.usatoday.com 6063 days ago
Made Hot by: on April 28, 2008 1:08 am
Where are the Starbucks, Nikes, Amazons, Home Depots and Genentechs founded by women?
This is a question that puzzles those who track fast-growing companies. Few fledgling businesses founded by men or women ever grow into giant corporations, but with women launching twice as many businesses as men, some meaningful percentage of the new giants m
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Is Keyword Search About To Hit Its Breaking Point?
Posted by Aaronontheweb under Online MarketingFrom http://www.techcrunch.com 6062 days ago
Made Hot by: on April 28, 2008 1:08 am
At a certain point, with billions and billions of Web pages to sift through, keyword search just won't cut it anymore. It's a needle-in-the-haystack problem, with the haystacks just getting bigger and bigger every second.
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Retail vs. Online Sales: Which Area Needs More Attention?
Posted by ArmadaIG under StrategyFrom http://www.nfib.com 6062 days ago
Made Hot by: on April 28, 2008 1:08 am
Like many of today's entrepreneurs, you may be trying to divide your attention between a physical storefront and an online presence. As you only have so many hours in a day, you may feel torn as to where to spend the bulk of your energies.
There is no universal answer to this question. How best to divide your time simply depends on the setup
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Are You Spending Your Time the Right Way?
Posted by GPorter under Self-DevelopmentFrom http://conversationstarter.hbsp.com 6063 days ago
Made Hot by: on April 25, 2008 7:45 pm
Though most managers understand intellectually that time is their scarcest resource, few make the effort to gain a strategic perspective on how they spend their hours each week. Still fewer make a regular practice of keeping track of how the priorities they say are most important jibe with the way they actually spend their time. “Those we label na
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Sales Stuck? Try Sticking to a Script
Posted by ArmadaIG under SalesFrom http://www.crm-daily.com 6063 days ago
Made Hot by: on April 25, 2008 7:45 pm
We've all wasted time trying to make someone into a prospect -- someone who has no hope of ever being one. And often we make this mistake because we aren't disqualifying -- instead, we're doing all we can to qualify. This is an inefficient approach. Learn how to disqualify -- it'll save time, boost sales, and ultimately help bring in new busin
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