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Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see Read More

Taking place at South By Southwest in March, the Student Startup Madness tournament is a nationwide competition that focuses on digital media startups founded by college students. The 32 semi-finalist teams come from 23 different colleges and universities around the country and create products and Read More

If your business encounters disaster, how should you respond? One successful entrepreneur shares what he did right, and where he went wrong. Read More

A company's brand is more than the name and logo, but a strong brand starts with a strong name. Yet naming a company isn't easy, as everyone who has tried to do so knows well. Here are 10 tips on how to name your small business or startup. Read More

If you are a chronic procrastinator, or your work partner is one, there is never enough advance notice to get things done without a crisis. You can’t get things done on time unless you get started on time. Otherwise, your business and your career suffers, and you may never even see it coming. Lucki Read More

Until the recession a few years ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according Read More

Not interested in writing a business plan? Do a sales forecast instead. With regular review, a sales forecast will prove an invaluable tool to help you manage and grow your business easily. Read More

A lot of first-time business owners are simply unprepared for what to expect their first year, and that leads to their own demise. But if you can survive the first 12 months, you have a decent shot at long-term success. Here’s what you need to be aware of if you’re planning to launch a business thi Read More

Kevin Starr, the incredible Executive Director of the Mulago Foundation, invests $10M per year into social impact organizations tackling the toughest problems in the harshest conditions in the world.

The way he evaluates an investment is by asking the following four (seemingly) simple questions: Read More