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Digital marketing is a must have for all business owners these days. Here are the strategies you can follow to get the most out of it. Read More

How effective are companies in converting customer insights into action and triggering initiatives to improve customer experience, products, processes, we surveyed a global community of CX professionals and customer-centric organizations to find out. Read More

Will owning a franchise business make you happy? I hope so. That's a great goal to have. Let's find out if it can happen for you! Read More

What are mental models and how do they apply to user experience design? Your Guide to decoding the user experience. Read More

The HubSpot CMS pricing comes in three versions - Starter, Professional, and Enterprise. However, you may add marketing and sales or customize it as you wish. Read more! Read More

If you’re looking for a comprehensive eCommerce platform to start your online business on, Shopify is worth considering. Let’s dive in and look into the things that make Shopify superior to its competition and why it just might be the right choice for you! Read More

There’s nothing better than being your own boss. You can make your own choices, set your hours, hire your staff, and sink or swim on your own. However, while you may have heard of businesses that seemed to be overnight successes, the truth is that a healthy company requires careful planning and wor Read More

A holistic approach to effective business management strategy is all about establishing synergy within the enterprise that successfully reinforces the image of a company in the minds of consumers. Read More

One of the myths I often hear as an advisor to many entrepreneurs is that their lifestyle would somehow be better if they could more easily find other people’s money to build their startup. They don’t realize that according to many experts, more than 90 percent of satisfied entrepreneurs use bootst Read More