Video: Calculating ROI

Video: Calculating ROI - http://www.bnet.com Avatar Posted by ArmadaIG under Finance
From http://www.bnet.com 4427 days ago
Made Hot by: on January 21, 2008 12:31 am
I noticed there was an article last week about how small businesses don't bother to calculate ROI, so I thought I'd add this primer video. Read More

Study names Facebook and MySpace 'types'

Study names Facebook and MySpace 'types' - http://idolator.typepad.com Avatar Posted by dobbie under News
From http://idolator.typepad.com 4430 days ago
Made Hot by: on January 21, 2008 12:31 am
Ever wonder what types of people frequent MySpace and Facebook? MySpace commissioned a study of user personalities on these two social networks. The user sample consisted of 1000 people, aged 18-24. Here are the resulting six types... Read More

Consumers remain unhappy with business email

Consumers remain unhappy with business email - http://www.bizreport.com Avatar Posted by alphalife under Online Marketing
From http://www.bizreport.com 4423 days ago
Made Hot by: on January 21, 2008 12:30 am
Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Read More

401(k) options for small businesses

401(k) options for small businesses - http://money.cnn.com Avatar Posted by ksmith under Employee Benefits
From http://money.cnn.com 4429 days ago
Made Hot by: on January 20, 2008 9:31 pm
An owner looks for a starting point on finding a retirement plan for her workers. "I would like a 401(k) for my small business but there are so many, and I don't know who to trust." But is a 401(k) really what you need? "So often people make the term 401(k) synonymous with 'retirement plan,'" says Gene Fairbrother, lead small busin Read More

TV ads no longer main influencer of men

TV ads no longer main influencer of men - http://www.marketingcharts.com Avatar Posted by ArmadaIG under News
From http://www.marketingcharts.com 4423 days ago
Made Hot by: on January 20, 2008 9:30 pm
For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

Know your market by testing, talking, and a SWOT analysis

Know your market by testing, talking, and a SWOT analysis - http://www.financialpost.com Avatar Posted by melanee under Startups
From http://www.financialpost.com 4423 days ago
Made Hot by: on January 20, 2008 7:58 pm
There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses, Read More

Strategy Matters: 7 Steps to the Right Kind of Market Research

Strategy Matters: 7 Steps to the Right Kind of Market Research - http://bmighty.com Avatar Posted by melanee under News
From http://bmighty.com 4423 days ago
Made Hot by: on January 20, 2008 7:58 pm
Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before. Read More

Half of U.S. Consumers Reduce Spending to Combat High Gas Prices

Half of U.S. Consumers Reduce Spending to Combat High Gas Prices - http://www.nielsen.com Avatar Posted by Jenny under News
From http://www.nielsen.com 4425 days ago
Made Hot by: on January 19, 2008 3:49 am
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent). Read More

Female Business Owners Fault New Rules on U.S. Contracts

Female Business Owners Fault New Rules on U.S. Contracts - http://www.nytimes.com Avatar Posted by Jenny under News
From http://www.nytimes.com 4424 days ago
Made Hot by: on January 18, 2008 10:44 pm
Women who own small businesses — about a third of all small businesses in the United States, in fact — have been pushing for years for a bigger piece of government contracts, which now total $400 billion a year. But few were happy when the Small Business Administration finally announced new rules in December to ensure that 5 percent of the cont Read More

4 Copywriting Steps that Will Sell Ice to Eskimos

4 Copywriting Steps that Will Sell Ice to Eskimos - http://www.searchengineguide.com Avatar Posted by JohnH under Direct Marketing
From http://www.searchengineguide.com 4424 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!