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Even in a good economy, careers stop producing fulfillment for many employees for a number of different reasons. Couple this with an uncertain economy, corporate restructuring, downsized employees, loss of benefits, declining bonuses, and other factors that have been implemented in an attempt to im Read More

If you're ready to make the investment in a usability study, what do you have to do to make sure you get the data you need? Read More

Mogo is a CRM solution that runs well with Google Docs and other Google Apps, tools and features such as Gmail, calendar, contacts, voice, and other websites. This the review of Mogo CRM, a cloud based CRM application. Read More

Three real-life, partner-based success stories show you how to attract more customers while spending less on promotion. Read More

Creating customer personas is a way to get inside the head of your customer, which means more business for you. Here's how to get started. Read More

This led me to think about their business model and how smart it is to have a ‘signature’ product, one offer that is extremely appealing and easy to say yes to. One product that you promote more than anything else.

You’ve probably heard that if you give people too many choices they get overwhelm Read More

My perspective on the CEO-mom phenomenon and how American women are still "expected" to have children--even in a leadership role. Oftentimes I have found that motherhood is used as a means to validate success. This double-standard is unnecessary in 2012. Read More

Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

For the small business owner, search engine optimization strategies could prove to be among the best and most cost-effective means in which promotional awareness can be raised. Read More