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Are your social media efforts not working? It's probably not social media that's the problem - it's the way you're using it. Find out why and what you should be doing instead. Read More

This post may seem a little out of your normal techy-straightforward-let’s-make-money-post, but stick with me, while it may not be three surefire ways to make you more money in the next three months, I think it’s just as important. Read More

Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources, time and energy. It used to be true that it was too hard measure what was or wasn't working. Not anymore. Measurement can make a huge difference in profitability. Here's a story from the gutter.

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Most social media advice is vague and touchy-feely. In Dan Zarrella's new book, he disproves a lot of these social media myths. Read More

Your business may be failing its customers due to lack of consistency or over complication of your marketing mechanism. Are you following through?

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BizSugar is the perfect resource and social networking community for Small Business bloggers. The BizSugar community is run by Anita Campbell of Small Biz Trends and her staff. I got to know more about Anita through an interview on Torrey Read More

Round-up of successful mediapreneurs interviewed on The Rise To The Top, with details on how they monetize their blogs, podcasts, and web shows. Read More

A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers o... Read More

Find out how Groupon is paying for its creative accounting practices, and what this will mean for the company. Read More