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The three steps outlined in this article are core to get more Facebook fans. Creative marketing helps too, but these basic elements have proved essential. Read More

HGTV does an awesome job of using traditional advertising, like TV commercials, to promote their social media presence. Incorporate their approach into your marketing. Read More

There are lots of options out there and tech trends to be considered for your business no matter what the size. In the end, what you decide to use and what you believe is unimportant depends greatly on the kind of business you run, but Scott Steinberg, publisher of DigitalTrends.com, gives this overview of the useful and the maybe not so useful for businesses in general. Be ware. Scott's picks we Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Press releases can be very effective tools to bring the media’s attention to a particular event or topic. However, it’s easy to send out press release after press release, yet feel like you have nothing to show for it. You need to know how to effectively use a press release to market your business with press releases. Read More

Videos that succeed as viral videos need to be identifiable, spontaneous, genuine, creative, informational, inspiring, and funny. If you are trying to create a video, for the online medium, to generate some buzz for your business, this is a blog post that you should be reading. There are a few very interesting examples too! Read More

Finding a suitable accountant can be hard, especially if you are starting out and have absolutely no clue on where to start. Here are 62 tips from small business owners on how to find and pick a good accountant that suits your business. Read More

I recently came across an article in the Harvard Business Review that I found to be very interesting. They did a survey among managers and employees to rank the impact on motivation of several activities. Read More

The franchise industry uses technology. A lot. Technology is such an important part of any small business, these days... Read More