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How to increase the chances of your introduction or prospecting letter getting opened. Along with one other piece of information to further your chances of getting your introduction letter open. Read More

With all of the talk about Haiti some small businesses may wonder what they could be doing to help out with that relief effort and all of the other causes that are dear to our hearts. Customers are already giving... Read More

Transparency in business. Who would of thought that it would be such a hot topic? Transparency franparency in the world of franchising. No way! Read More

Larger businesses should consider integrating established promotional activities such as email marketing with TV advertising, it has been claimed. The Direct Marketing Association (DMA) encourages firms to combine online advertising strategies such as email marketing, with direct mail and television advertising. Read More

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I hav Read More

Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

David John Marotta, president of Marotta Wealth Management, talks about developing a tax plan to accomplish your small business goals. Read More

The IRS wants businesses to pay their taxes online, as well as file their taxes online. It's faster, eliminates the need for the IRS to have people open envelopes and process paperwork and has been running for more than a decade. Read More

These days, every time I have to think, rather than just sitting down and brainstorming, my automatic port of call is the internet – that wonderful repository of tidbits, advice, checklists, gizmos, inspirational quotes, secrets revealed, magic answers, attractive distractions and so on. I don’t even think about it. I am hard-wired and programmed to grab the mouse and start clicking. Read More