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In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps Read More

The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? Read More

We know customer service is important in marketing your small business. It is one of the key elements that can help you compete successfully against many larger businesses. However, in certain circumstances it can be a big waste of your time and money. Read More

BizBox's Anonymous Banker explains how the federal government's small-business lending program has utterly failed, and which banks are to blame. Read More

Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I've discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating — to the exclusion of Read More

Twitter is planning to tag location to your tweets more accurately. Tagging location right now depends on users to fill in their current location manually. With people putting their location as “at the top of your mind!” or “in your heart”, it doesn't really make up to reliable location data. This new API will allow developers to add latitude an Read More

These 10 tips for using Google Alerts in your small business come from Small Business Informer and are a great resource for any small business. Bloggers have long known the value of using Google Alerts to keep up with breaking news in their niche and to get topic ideas based on the latest buzz. No matter what your product or service, you'll find Read More

I just thought I'd share this past blog post. If anyone is having trouble embedding BizSugar voting buttons into Blogger, check out this post. It addresses an irrational little quirk .... If you use Blogger (Blogspot) Read More

Learn how financial executives of small and midsize businesses are using receivables financing to improve working capital while credit remains tight. Read More