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In this great guest post from theorist Seth D. Brown on Jeff "Ski" Kinsey's blog, Seth looks at how to avoid spreading yourself thin in the small media departmnent. Instead of worrying about all the applications out there, Seth suggests looking at what each service does for you and avoiding redundancies that consume too much time and return lit Read More

International experience and strong cross-cultural skills are key to successful international sales, but the right preparation is just as important. Good preparation gives you the tools you need to stay focused as you take in all of the information around you— even when cultural differences pop up and you need to adjust your sales strategy. Read More

Entrepreneurs and marketers get hung up on getting their first ideas as "perfect" as possible. But actually your first idea is just a vehicle to the best idea, so just get started! Read More

Part One of a vital checklist for your business website focuses on demographics, finding your target market, and how your website should change as a result. Read More

Organizations are using Twitter (Twitter) for just about everything from ecommerce to legislative awareness. Given the variety of messages that Twitter can be used for, why not use it for one of the most critical needs an organization has — finding employees? Read More

If you are lucky enough to have a job right now, make sure you use social media responsibly. You might find yourself among the unemployed -- all because you used Twitter, Facebook or some other form of social media to inform your "friends" how much your job sucks. Read More

I'm taking a few days vacation so I shouldn't even be writing this, but I couldn't help it. (I'll keep it short though) I was walking down a street in a small Idaho town when I came on this sign — it made me chuckle, but more than that it made me really want to see what was going on inside this place because, even though I didn't have any idea Read More

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet. This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet. Read More

Don't think there's a Web savvy small business owner that doesn't know about Yelp. It's one of the most powerful and authoritative review sites on the Web. However, I was curious to know if SMB owners were really taking full advantage ... Read More