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Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names. Read More

Good review of why the size of your small business matters in federal procurement Read More

John Jantsch shares his top seven quick fix strategies to re-energize your marketing today! Read More

With the Credit Crunch having an effect worldwide, many business are falling on hard times. Guy Kingston, successful entrepreneur and podcast presenter, offers more advice on handling business adversity Read More

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

You can't manage what you can't measure. This concept has been around for ages - and it makes perfect sense. How do you know if your business is going well if you don't have some performance metrics to consider. How can you figure out if your staff are productive if you can't measure their productivity or output? The trouble is that performanc Read More

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren't which has led to the launch of a comparison-shopping website for B2B financial services. Read More

Do you ever wish finding the perfect job could be as easy as one, two, three? According to new research, it might be as easy as red, yellow or blue. That's right; by determining which primary, secondary and achromatic colors you prefer most and least, you can figure out a successful career path based on how you approach work, the types of work Read More

In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find Read More