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The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business. Read More

As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing. In this workshop, Matt McGee of Small Business Search Marketing walks attendees throug Read More

If you want your blog to become more than a hobby, you'll need to take steps to improve your blog from at least five different perspectives. Here are thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Read More

This might come as a shock to some folks, but bigger isn't always better. A shock, to be sure. But pick yourself off the floor and listen. Big payrolls don't guarantee success any more than adding cheese to a recipe guarantees an instant gastronomic delight. Sometimes it works, and sometimes it doesn't. Read More

Best customer experiences are not about the product or the service alone, but about the attitude with which those services were rendered or product delivered. Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

Throughout the day, dozens of media outlets have covered the unfortunate passing of Hollywood legend, Paul Newman, who died Friday of Cancer at age 83. While Newman is widely known for his accomplishments in film, his life as an entrepreneur and philanthropist is remarkable in its own right. In 1982, Newman and his friend, A.E. Hotchner, start Read More

One blogger, Rosalind Resnick on Entrepreneur.com, lays out an alternative bailout proposal. Instead of spending $700 billion on large conglomerates like AIG, the Fed should offer businesses and consumers loans at the 2% federal funds rate so homeowners could refinance at much lower rates and businesses could have immediate access to the cheap cap Read More

One of the fast-growing trends in small business these days is teleworking - employees working from home or away from the company's main office. Surging gas prices driving up the already high cost of commuting and growing environmental concerns are just the most recent and headline-grabbing inducements that make telework increasingly attractive to Read More