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I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees. Read More

I was looking through my supplies in preparation of launching my pirate ship, and I came across a whole bunch of excuses that I wasn't using any longer. I'm not sure where I got some of them, because they sure don't look familiar to me. Being one to share, I wanted to make sure you had the opportunity to take these excuses and use them yourself, i Read More

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the past. Why would I start a post about successful blogging with Read More

One of the best ways to sell is to use a narrative format, which is a fancy way of saying tell a story. Stories are engaging and enjoyable, so they don't feel like a sales pitch. Read More

Right now, classic demographics, such as 'Men aged 18-24,' just won't cut it anymore. I've asked MarketingSherpa's research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa new Read More

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

If you read my previous post, you know I'm pretty angry right now. I don't like seeing good people get lousy service, especially when it hurts the future of their business. So I've channeled that anger into a list of things that any competent internet mar Read More

When people start talking about communication delivery as being cheap or free, it's often indicative of the amount of effort they tend to expend. This is because the perception of FREE skews how you think about the tool. It's one of those "just because you can, doesn't mean you should" things. Read More

When I say 'become a spammer' I mean it in the FBI/Mulder profiling way, not the Buy-lots-of-servers-and-send-out-millions-of-messages-an-hour way. You can become a far better e-mail marketer if you study really crappy e-mail marketing. All those e-mails that look like they were written by a troupe of crazed chimpanzees hold invaluable lessons i Read More