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American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain's proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say. The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More

It is very clear the world is traversing a brutal economic downfall which has led to some of the biggest bank failures in history. Global corporations are slashing spending significantly across all departments and releasing personnel in response to the deteriorating economic conditions.Presumably, when we hear the word recession, we immediately th Read More

Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy. Read More

Serial entrepreneur, Peter J. Burns, III, the founder of Club Entrepreneur and the nation's first College of Entrepreneurship just launched the eFactory, a state-of-the-art entrepreneurial resource center housing dozens of start-up busineses. The prototype and Club E headquarters recently launched in Phoenix and in a recently signed agreement with Read More

Microblogging is hot with the shiny new object set and as the practice of Twittering extends beyond early adopters and gets more mainstream media coverage, the crowd will get hungrier for more functionality. I don't know about you, but I'm hungry for more Twitter functionality now. Check me out onTwitter here. Read More

Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More

What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More