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The authors of "Tribal Leadership" teach you how to recognize what type of tribe your employees have formed, and how to bump them up to the highest level. Read More

With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

Layoffs have truncated staff; cost-cutting measures are threatening projects, and morale is in the toilet. From the manager's perspective, getting the most out of employees in this kind of environment can seem like a Sisyphean task. In fact, it's a perfect opportunity to rejigger processes and fix what's broken — and managers are uniquely position Read More

I promised a follow up on my tutorial on using Wordpress as CMS, where I would put together some conclusions. While these tips are not rocket surgery by any means, I just thought it would be nice to have some closure on that three part tutorial. So here goes: Read More

“What is the best way to get Search Engine Traffic to Your Blog?” You can see that Search Engine Traffic is not the biggest source of traffic (social media takes that award) but it is significant considering the site gets over a million visits a month. Read More

Trend Micro's consumer security product manager has recommend people not to buy antivirus products, including his own. But there is a method to his madness, he assures. David Peterson, consumer segment director for Trend Micro's ANZ business, said only a handful of the top 10 security threats these days are viruses, with downloaders, Trojans, k Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More

Dr. Garth Davis of Discovery Channel's "Big Medicine" interviewed on "On the Road with IV". The segment was interrupted by hurricanes hitting both Ingrid Vanderveldt's and Garth Davis' locations, but continued after the interruption. Read More

Popularity of a website. Effective web content writing is not a collection of difficult words but an expression of organized information, expressed in a lucid way so that a casual reader can understand it easily manner. If your website contains insufficient content and is crowded with images, it will not be able to retain the attention of the visi Read More