Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b
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A Practical Guide to Branding
Posted by suzyQ under MarketingFrom http://www.businessweek.com 5941 days ago
Made Hot by: on June 17, 2008 2:44 am
9 1/2 ways to keep your customers from leaving
Posted by JohnH under Customer ServiceFrom http://www.kiplinger.com 5940 days ago
Made Hot by: on June 17, 2008 2:41 am
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt.
Here are 9 1/2 ways how to get your customers
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Online Retailing Offers a Bright Spot - US News and World Report
Posted by loslosbaby under NewsFrom http://www.usnews.com 5944 days ago
Made Hot by: on June 17, 2008 2:39 am
Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%?
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Free Copywriting Resource Instantly Improves Every Ad You Write | WAHNewsToday
Posted by LisaAlexander under Online MarketingFrom http://wahnewstoday.com 5942 days ago
Made Hot by: on June 16, 2008 5:01 pm
And so, if you write ads in any way, shape, or form, and if you want to give yourself the biggest advantage you possibly can, find a copywriter or group of copywriters to look at your stuff before you send it out.
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Sta.rtUp.Biz
Posted by waltgoshert under ResourcesFrom http://www.sta.rtup.biz 5942 days ago
Made Hot by: on June 16, 2008 5:00 pm
Small Business resources and community. Tons of articles. Legal information. Free SEO review of your blog... and more
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Four easy tips for peak performance
Posted by d2kd3k under Self-DevelopmentFrom http://www.huffingtonpost.com 5943 days ago
Made Hot by: on June 16, 2008 2:21 am
Successful professionals report experiencing "flow" (a la Csikszentmihalyi) in their work. If you want to perform like a superstar, wean yourself from your "continuous partial attention" habits and start enjoying peak performance perks with these four easy tips.
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Why will it be different this time?
Posted by d2kd3k under ManagementFrom http://humanmarkets.com 5943 days ago
Made Hot by: on June 16, 2008 12:33 am
A powerful personal illustration of the strategic importance of asking: Why will it be different this time? (You can't read this and not be moved by it.)
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Alternative newspaper readership increasing
Posted by suzyQ under AdvertisingFrom http://blogs.mediapost.com 5944 days ago
Made Hot by: on June 16, 2008 12:27 am
A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938
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How Measurement Destroys Trust
Posted by d2kd3k under StrategyFrom http://trustedadvisor.com 5944 days ago
Made Hot by: on June 16, 2008 12:26 am
There's nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way 'round. Are you killing the very thing you want to measure?
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Apple to Focus on Market Penetration instead of Market Skimming with 3G iPhone | Marketing Ninja
Posted by Aaronontheweb under MarketingFrom http://www.marketing-ninja.com 5944 days ago
Made Hot by: on June 14, 2008 7:23 pm
Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy.
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