When initiating change, lots of attention is given to "the masses." It's assumed that the "best and the brightest" will embrace and lead large scale change. The research here shows that such conventional wisdom is neither conventional nor wise.
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Making Changes? Pay Attention to High Achievers
Posted by d2kd3k under Human ResourcesFrom http://www.allthingsworkplace.com 6017 days ago
Made Hot by: on June 10, 2008 3:35 am
The difference authenticity makes
Posted by d2kd3k under Customer ServiceFrom http://www.harari.com 6017 days ago
Made Hot by: on June 9, 2008 8:40 pm
Here's the secret, and whisper it to all your sales and marketing folks, to all your service people, to anyone whose work will somehow touch and impact the customer's experience:
As customers, we are absolute suckers for authenticity.
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Slow Down to Raise Sales
Posted by d2kd3k under SalesFrom http://www.truecolorsconsulting.com 6017 days ago
Made Hot by: on June 9, 2008 8:39 pm
Most sales people skip the essential sales step for each and every prospect that's worth converting to a customer/client. It's an investment that honors the buyer's time; it signals to the buyer that your interest lies in their best interest, not yours. The "slow down and sell more" secret lies in creating value before the call.
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Web Sites Offer Access to Mentors
Posted by JohnH under ResourcesFrom http://online.wsj.com 6019 days ago
Made Hot by: on June 9, 2008 3:25 pm
MicroMentor, which has made nearly 700 mentor matches since it started in 2001, is one of a growing number of Web sites that allow prospective mentors and protégés to easily find each other. Usually, each party creates a profile detailing his or her mentoring needs or expertise that can be viewed by others. Once a match is made, the mentoring can
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Lifestyle Entrepreneurship - Having a Business So You Can Live Your Life
Posted by waltgoshert under Self-DevelopmentFrom http://www.trevormauch.com 6020 days ago
Made Hot by: on June 7, 2008 7:26 pm
Confessions and personal reflections of a "lifestyle" entrepreneur
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Marketing Puts Celtics in NBA Finals
Posted by waltgoshert under MarketingFrom http://themarketingcaddy.com 6020 days ago
Made Hot by: on June 6, 2008 9:07 pm
Credit the Celtics ride to the NBA Finals to the Big Three: KG, Paul Pierce, and Ray Allen?
Nope— lean in here for the inside scoop on the Celtics rise back to the top—
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Israeli Surveillance Leads to High-Tech Billboards
Posted by ILuvMktg under AdvertisingFrom http://www.mediabuyerplanner.com 6020 days ago
Made Hot by: on June 6, 2008 3:24 pm
Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers' faces to gather reliable viewing data for digital displays and screens.
The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill
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Learning from older entrepreneurs about today's economy
Posted by suzyQ under StrategyFrom http://forum.belmont.edu 6021 days ago
Made Hot by: on June 6, 2008 4:59 am
In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty.
Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the
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Are Most Customers too Old School to be Sold through a Blog? | Marketing Ninja
Posted by Aaronontheweb under Online MarketingFrom http://www.marketing-ninja.com 6021 days ago
Made Hot by: on June 5, 2008 2:17 pm
From the page: "If you were to start a new marketing campaign with the objective of educating small business owners, executives, and managers on the benefits of your product, whatever it is, will most of them turn deaf ears to a blog marketing medium just because it's a blog?"
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5 Sure Fire Ways to Get Your Prospect To Lie To You
Posted by JuliePower under SalesFrom http://www.eyesonsales.com 6021 days ago
Made Hot by: on June 5, 2008 2:16 pm
Pass this around your overly aggressive reps.
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