Published small business news | BizSugar

Posted by luckycharmer under News
From http://www.marketingcharts.com 5945 days ago
Made Hot by: on June 14, 2008 7:21 pm

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Boomers want to connect and interact with others in their communities around shared inte Read More

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How to Choose a Company Name: A 12-Point Test

Posted by luckycharmer under Startups
From http://blogs.wsj.com 5945 days ago
Made Hot by: on June 14, 2008 3:42 am

For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company. Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. I Read More

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Writing your own destiny in troubled times

Posted by d2kd3k under Self-Development
From http://www.strategicimperatives.ca 5943 days ago
Made Hot by: on June 14, 2008 3:41 am

In a down market, it's easy to become discouraged by the unfairness of it all--and if we're not careful we can slip into feeling sorry for ourselves and the “woe is me” mindset of victimhood. When we run into this kind of adversity, remember the lesson of Lawrence of Arabia: we are indeed masters of our destiny and ultimate success. Read More

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How to Build Backlinks the Web2.0 Way

Posted by emd5005 under Online Marketing
From http://theblogentrepreneur.com 5943 days ago
Made Hot by: on June 14, 2008 3:40 am

Build up your backlinks with Web 2.0 applications and sites. Read More

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College Students Addicted to College Newspapers

Posted by luckycharmer under Advertising
From http://www.marketingcharts.com 5946 days ago
Made Hot by: on June 13, 2008 7:55 pm

Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study. That figure is an impressive 9 Read More

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Deep Inside Jack Humphrey's Social Marketing Central

Posted by waltgoshert under Online Marketing
From http://socialauthority.ning.com 5946 days ago
Made Hot by: on June 13, 2008 4:21 pm

Looking for a community that's discussing the latest social marketing trends, tools, and techniques? Check out this thread at Social Marketing Central. Read More

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12 Ways to Market to Small Businesses in a Slowdown

Posted by wontonu under Marketing
From http://blogs.wsj.com 5944 days ago
Made Hot by: on June 13, 2008 4:17 pm

Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising. Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in Read More

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Building trust by making different promises

Posted by d2kd3k under Customer Service
From http://www.clarkeching.com 5945 days ago
Made Hot by: on June 12, 2008 3:50 pm

Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction. Read More

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Where Have All the Qualified Job Candidates Gone?

Posted by ArmadaIG under Human Resources
From http://www.allbusiness.com 5946 days ago
Made Hot by: on June 12, 2008 3:48 pm

In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move. It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try Read More

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Business-for-sale Scam Destroys Businesses

Posted by ArmadaIG under Management
From http://www.allbusiness.com 5946 days ago
Made Hot by: on June 12, 2008 3:47 pm

Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More