A Practical Guide to Branding

Avatar Posted by suzyQ under Marketing
From http://www.businessweek.com 6011 days ago
Made Hot by: on June 17, 2008 2:44 am
Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b Read More

9 1/2 ways to keep your customers from leaving

Avatar Posted by JohnH under Customer Service
From http://www.kiplinger.com 6009 days ago
Made Hot by: on June 17, 2008 2:41 am
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More

Online Retailing Offers a Bright Spot - US News and World Report

Avatar Posted by loslosbaby under News
From http://www.usnews.com 6013 days ago
Made Hot by: on June 17, 2008 2:39 am
Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%? Read More
And so, if you write ads in any way, shape, or form, and if you want to give yourself the biggest advantage you possibly can, find a copywriter or group of copywriters to look at your stuff before you send it out. Read More

Sta.rtUp.Biz

Avatar Posted by waltgoshert under Resources
From http://www.sta.rtup.biz 6011 days ago
Made Hot by: on June 16, 2008 5:00 pm
Small Business resources and community. Tons of articles. Legal information. Free SEO review of your blog... and more Read More

Four easy tips for peak performance

Avatar Posted by d2kd3k under Self-Development
From http://www.huffingtonpost.com 6013 days ago
Made Hot by: on June 16, 2008 2:21 am
Successful professionals report experiencing "flow" (a la Csikszentmihalyi) in their work. If you want to perform like a superstar, wean yourself from your "continuous partial attention" habits and start enjoying peak performance perks with these four easy tips. Read More

Why will it be different this time?

Avatar Posted by d2kd3k under Management
From http://humanmarkets.com 6013 days ago
Made Hot by: on June 16, 2008 12:33 am
A powerful personal illustration of the strategic importance of asking: Why will it be different this time? (You can't read this and not be moved by it.) Read More

Alternative newspaper readership increasing

Avatar Posted by suzyQ under Advertising
From http://blogs.mediapost.com 6014 days ago
Made Hot by: on June 16, 2008 12:27 am
A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

How Measurement Destroys Trust

Avatar Posted by d2kd3k under Strategy
From http://trustedadvisor.com 6014 days ago
Made Hot by: on June 16, 2008 12:26 am
There's nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way 'round. Are you killing the very thing you want to measure? Read More
Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!