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As most of us experience a white landscape in winter, there is certainly one place where our clients like to add color: their print ads. This season, our creative team put together winter-themed ads that were colorful and vibrant to attract potential customers. Here are some of our favorites. Read More

According to Kenshoo’s findings, “eye-catching” [Google Product Listing Ads] PLAs draw about one and a half times the clickthrough rate of regular text ads, and convert 23% better, resulting in a 31% higher return on advertising spending (ROAS). Read More

Whether you currently publish an email newsletter, or are thinking about doing so as one of your New Year’s resolutions, you might want to think about running ads in your newsletter. That means you might want to think about marketing strategies for your newsletter’s advertising. Read More

There are lots of different ways to grow a business, and every company is different. Therefore, you have several options, so let’s try to narrow it down.

Typically the best strategies for you will boil down to (1) what you are selling (2) who your buyers are and (3) how you like to advertise. T Read More

The $5,000 dollar Gary Bencivenga “100” copywriting seminar was focused entirely on the subject of to separating yourself from the 95% of business owners whose advertising ends up costing them WAY more money than it makes them. Read More

These days it’s no longer just about the customers who walk in and out of your business’ doors nor is it even about the customers that you could easily put … Continue reading → Read More

Adding an AdWords campaign to your pay-per-click strategy is a great way to bring more traffic to your site. Research has shown that sponsored results account for 64.6% of all clicks, and 89% of traffic generated by the search ads is new traffic outside of organic search. If your brand has already Read More

After a lot of blood, sweat and tears, your company website has finally launched! It looks great, works great, and all is right in the world. At first. After a week or two, the cries of of triumph turns into cries of despair. Your new website is up, but it doesn’t show up in search engines. Read More

If you had 25 new customers this week, shoot for 30 next week! After one has gone through the lengthy and tiresome process of setting up a business, they are ready to do business. Business is not exactly a walk in the park. There are tough decisions to make and one can spend hours on a single issue Read More