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Trying to find free opportunities to put your business’ name out there? Well, here’s a great one that you may not have known about: The online Yellow Pages. Read More

Although marketers are right to concentrate their efforts on the big three search engines, the truth is there are still users using search engines that you may have forgotten about. Depending on your brand and your marketing budget, it could be worth it to give a second-tier PPC campaign a try. Her Read More

Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their Read More

Every small business faces the challenge of advertising their services without breaking the bank. In fact, some small businesses operate with such a small marketing budget that its extremely difficult to get the reach necessary to acquire new customers. Fortunately, USPS offers a direct mailing ser Read More

Last week, Google announced the release of "enhanced campaigns," which allows advertisers to simplify campaign management across multiple devices and locations.

Although the enhancements offer a lot of pros, there are some definite cons -- especially if you're a B2B business. Read More

If you’re no stranger to digital paid media then you’re probably no stranger to the AdChoices icon that often accompanies ads you’ve been served. Although the AdChoices icon has been around for awhile, it will soon be introduced to ads that haven’t previously carried it — Facebook Exchange ads. Read More

Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Tools like search engines were created to simpl Read More

The most obvious benefit to retargeting has to do with brand awareness. Smaller businesses with a lower budget for advertising can compete with larger players in their markets. Read More

Google Adsense is one of the best and most popular monetizing options for a blogger, but today getting Adsense approval is just like you want to run on the moon, Google is very strict with their Adsense policies because of lots applicants, and thousands of bloggers applying for Adsense daily. Read More