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Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to m Read More

Ever thought of advertising your personal website through Facebook? Do you think it would be worth the money? These questions and more are answered in this post. Read More

After a long, drab spell of winter, we welcome spring with excitement and a craving for colors. Rainbows overtake shop windows, grocery stores, boutiques and other retail locations. And it is no surprise that the ads for the season are just as vibrant, with a wide variety of advertisers building on Read More

While traditional advertising isn’t going anywhere, there is no denying that the prevalence of the Internet draws more and more marketers toward digital advertising. A study by eMarketer suggests that digital ad spending will increase more than 15% in 2013. One powerful form of digital advertising Read More

While new and fun forms of marketing have surfaced in recent years, there’s a reason why they haven’t fully replaced the basics. These are the most common for a reason. Read More

A product video is the fastest and most effective way to promote and advertise a product. It is an audio-visual representation of a product, where related, necessary information is conveyed through the use of interactive elements, such as graphics, voice-over, sounds, music, colours and animated ch Read More

Posting free online classified ads is a great way of maximizing your business with least amount of expenditure and investment. Read More

I've got to hand it to Facebook, they've really upped their game the past few months as far as giving more applications for the business owner to benefit from promotion to their Facebook fan page advertising the right way now. Read More

If asked to name the most important characteristic of a marketer, most people would say creativity or excellent writing. But, without a doubt, empathy is the most important ability for an advertiser. Read More