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Guerilla-marketing? In-your-face ads? Sex sells?

How about a taste of how things used to be. An American Classic! Read More

The best brands treat their branding campaigns like they would a nightclub. When presenting yourself as a brand to client “you don’t shout your pick up line. You make the other person feel comfortable, and you don’t beat your chest and boast about how great you are.” Read More

Trade show swag is not just for trade shows. In fact, promotional items showing up where you'd least expect them (not competing with other swag at trade shows) can get you even better results for your money... Read More

Writing the perfect opener for your email copy is important to pushing the sale. Here are 4 powerful methods you can start using today. Read More

This post shows 10 great marketing acts that produced enormous buzz for the businesses that produced them. Small businesses can benefit equally by deploying these types of out-of-the-box marketing tactics. Read More

"Because we can" isn’t good enough in marketing these days. You need to provide value, or at least a compelling call-to-action. How could Progressive Insurance have been so sloppy with the follow through? Read More

Some good news for Google in its war with Facebook. As Facebook grows, one concern for Google is that users could eventually turn away from traditional search and instead ask their friends for advice and answers.
So far, that's not happening according to the chart below from Bank Of America Merri Read More

People still love to watch television — and most of them still prefer to watch their favorite shows “live.” Yet recent research from Deloitte finds that viewers’ television-watching preferences are changing dramatically in ways your company needs to know.
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Are you trying to reach affluent consumers with your advertising? And are you wishing you had the budget to advertise on TV? Well, you need not worry. According to a recent survey of affluent Internet users from The Affluence Collaborative, reported by eMarketer, TV is far from the best way to reac Read More