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I have noticed a consistent trend in small business advertising habits over the last ten years. Business owners feel the need to launch ad campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they typically respond, “it is not a prior Read More

Its always a struggle, in the creative world, to get the balance right between a strong creative idea and a clear brand message. One without the other and your ad just becomes another blur on fast forward. Read More

Are you taking your targeted AdWords visitors and plopping them down in the middle of an open field? Stephen Moss, co-author of AdWords University, looks at this problem in a brief post that cuts to the actionable steps. Read More

If you really want to monetize your blog, you should not hide your ads. You need to let advertisers know that you offer advertising opportunities. Read More

CentrSource is a new Canadian discount site. Consumers can shop on the site and get discounted merchandise from Canadian merchants. Sellers can list their items on the site for free. CentrSource only gets paid when a sale takes place. To Read More

A great message about the language barrier, and David Everitt-Carlson's writing is beautiful as ever. [...] "One day we had a huge issue with a Reebok commercial. The [Korean] censors had rejected it because it featured Shaquille O'Neal having his head shaved to reveal a Reebok logo on the back of Read More

As more and more people are using smart phones and mobile devices, it is essential for businesses and marketers to use this technology to reach potential clients, as well as retain previous customers. Mobile marketing of products and services is a great way to get out the latest news regarding your Read More

A quick look at the use of straplines and how these can vary depending on company reputation and the image they're trying to portray. Read More

Does raising your allowed spending budge for adwords always result in increased visibility? You may be surprised at the answer in this post! Read More