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Businesses have used display advertising for a long time but as the web has experienced tremendous growth the field of display advertising and specifically digital banner advertising has as well. If you are unfamiliar with banner advertising they are small rectangular advertisements that usually ta Read More

How can you target your customers and their emotions? Here's an example of target marketing that worked on Jason. Read More

I’ve talked about Adfly before. This is an ad network that allows you to shorten links so that when someone clicks on the links, they will also be shown an advertisement. At the same time, you will earn money for each view. It’s a quick and simple way to start earning money online even if you do Read More

I happened upon an unfortunate occurrence of contextual advertising. It's the nature of the beast, and it could happen to anyone. Just so happens this one was REALLY unfortunate. Read More

The advertising and marketing world has never been forward thinking when it comes to sexism. More often than not, they take the easy route of exploiting common cultural beliefs and stereotypes... Read More

If you’re thinking of running more Internet ads, which websites should you consider using? Here's a surprising fact. While I was looking the other way, Craigslist has rocketed up and become one of the most-visited websites on the planet. Read More

Street Walking: Brand Mascots...Do you think your brand could benefit from a street character or mascot? Read More

One form of advertising we see amongst larger businesses, and particularly in the retail sector is co-operative advertising. How it can benefit small business? Read More

A shoe store works to lure window shoppers in. What do you think could have been done better in this marketing example? Read More