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Direct mail is an outdated form of marketing, right? You might be surprised. In fact, you might even change your marketing mix. Read More

One I love to do is to keep things simple.

You see, over the years I’ve bought many training programs, books, courses etc. on business and marketing. And one thing that 99% of them have had in common is they’re long and drawn out, and in a lot of cases… Read More

The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. Read on to find out how to create a segmented customer list. Read More

One thing I notice with a lot of people who start email marketing is they give up FAR too early.

They start off with good intentions and have high hopes of building a large responsive list. And they stick to their daily email schedule by writing entertaining emails that also promote their produc Read More

In 360-degree marketing, community matter. MailPoet's Kim Gjerstad explains the way MailPoet reached critical mass for its WordPress plug-in through communities Read More

There’s a scene in the 1999 movie, “Fight Club”, where the narrator (played by Ed Norton) has just realized his apartment has burnt down.

Not knowing what to do next, he decided to ring the guy he had just met on his plane trip, Tyler Durden. Read More

How to engage with the community is the next piece of the puzzle. One of the questions is whether the product, brand or service is “conversational”. In the recent #IncredibleIndia campaign, Google Plus teamed up with the Indian Ministry of Tourism in a one of a kind photography contest. People acro Read More

I discovered an interesting idea the other day for a lead magnet. Well I had noticed it before, but I’d never really paid attention to it. It’s something that Perry Marshall and Russell Brunson use very effectively. Read More

Got a question recently from a subscriber about guarantees...

"I'm in two minds about how long I should make the guarantee for my product. Should I make it a short guarantee, or maybe a really long one? I'm trying to minimise refunds as much as possible." Read More